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Orglearn Management Tips Articles and Free Resume Templates Resume Examples

What managers need to do & the issues to consider in the soft skills area of your role. Articles on behaviour, motivation, selling skills, competence development, teamwork & leadership. Free resume template/form and examples, write your resume to see how you are progressing with the commercial realities of what you have to offer employers.

Resume Tip Thirteen – The Best Keywords

Many companies use digital databases to search for potential employees. This means that their HR department will conduct searches based on specific keywords. Therefore if your resume doesn’t have the keywords associated to the position description of the job you are applying for, you will be cut from their list of possible applicants even before the ‘real’ selection process begins.

So how do you ensure the correct keywords are in your resume? The best way is to survey advertisements for similar positions across a number of companies. If you currently hold a similar position you may also find a number of these words (usually nouns) in your own job description. This research will reveal a fairly standard set of keywords that relate to the position sought from an employer’s point of view.

Here are some extracts from real ads for salespeople from all over the world.

Ad 1

We are looking to enhance our team with a dynamic, results driven, business to business salesperson. Display advertising sales experience is crucial, along with a positive work ethic and motivation to succeed. This role would best suit someone who has developed strong new business development skills.

Ad 2

What We Look For: Self-starter with strong work ethic who can work independently. Warm interpersonal and with sound communication skills and a strong motivation to succeed!

Ad 3

Experienced Direct Salesperson required to generate new business in the mobile phone industry. To sell contracts business to business. Experience preferred in this industry but not essential. We are looking for a self motivated, hard working, hungry individual who wants the best in life.

Ad 4

The ideal candidate will have sales experience of some kind, and can demonstrate genuine enthusiasm for selling ads. A genuine enthusiasm for (and understanding of) our mission and content is absolutely necessary. The Ad Salesperson must have an excellent phone manner and strong communication skills, must be able to work on deadline, and must be able to handle multiple tasks in an organized manner. Computer literacy (Microsoft Word, Excel, File-maker Pro) is a must.

Give yourself the best chance to at least get onto an interview shortlist… search your keywords and phrases!

Once you have the words can try the free blank resume – fill in the blanks and build your resume using the interactive online resume form at http://www.orglearn.org 

Resume Tip Ten – Don’t Boast or be Self-Centred

As you can see from the links listed on this blog I have a website with a free blank resume template. Many individuals send me their resume, I store it so, as recently happened, when they lose it I can on request send it back to the distressed resume writer

To digress for a moment. The thing about selling and buying is that many (all) of us will seek a third party opinion before buying anything. Just stand in the women’s department of a major store and see how many people ask the sales assistant, a friend or even a passer by “what do you think does this suit me” and you will see what I mean. Yes, men do it as well! 

So back to your resume

Here are a few statements from the last few I have received: 

I am hard working and fast learning – unsubstantiated claim and boastful

I do the best that I can – poor attempt at a boast verging on an excuse for past failings

I am able to troubleshoot and repair – hmm almost a boast

I am driven to pursue my ambitions and goals through relentless effort and experience [with] companies that will help me achieve my dreams – no one would want employ this person, he/she give the impression they are just in it for themselves

I [Mary1] have great customer service skills – same comment as the first example above

In a previous post I suggested you write without using personal pronouns as by doing this you give the impression of a to avoid a resume that is full of boasts and/or self centred statements.

Lets take the last one and fix it for Mary

Sales results testify to (2)  great customer skills… see it sounds more credible already. Add a proof statement and wow…

or (3) Excellent customer skills are reflected in the customer survey sheets received.

Or…

Positive staff appraisals comment as to (4) great customer skills.

You tell me, if you where culling sales rep resumes, which Mary would you choose to call in for an interview?

Oh no… while writing this I just received another one that started with… “I am a well qualified individual”… urrgh

Try the free blank resume – fill in the blank sections and build your resume using the online form at www.orglearn.org

Resume Tip Eight – Sell Your Benefits

As in selling anything the ‘buyer’ is looking for the benefits you bring. To make a benefit statement you need to write down a full “FAB” statement to make sure you are actually listing the benefit you are offering. The best way to do this is to start with a (F) feature which turns into an (A) advantage that finally delivers a (B) benefit.

Example: Your Feature may be say, “Fred holds a full XYZ (whatever it is where you live) drivers license which means he can (Advantage) operate all vehicles in your fleet / production facility (giving the Benifit of) removing the need for additional/temporary drivers for a wide range of operations.

Another example could be: Mary has two degrees (F) which gives her (B) a solid level of knowledge in both discipline X and discipline Y which will assist (now the Benefit) in the overall integration of the organization’s functions and reduce the possibility of interdepartmental tensions.

These types of “FAB statements” help convince the potential employer that you have the competencies that it takes to be both successful in the new position and in your ongoing career with the company. Of course the benefits must relate to the desired ‘attributes’ or ‘skills’ listed in the ad you are responding to.

Practice your resume writing using the free blank resume template at www.orglearn.org

Resume Tip Five – Numbers and Statistics

Use statistics to quantify your responsibilities, job tasks and achievements. Examples: “managed a department of twelve people”, “was responsible for a sales budget of eight million dollars” or achieved production growth of 88%. Numbers will create vivid images in the reader’s mind that will be more likely stick.

Free information on blank resumes at orglearn and the resume form itself.

Resume Tip Four – Use the ‘Right’ Words

A well written ‘generic’ resume is a great start however when applying for a job interview you must use the appropriate words and statements. So how how do you find out which words will get the attention of your reader. This is easy… just use as many words and statements, in your introduction, from their ad as you can. Example if they say they are looking for a ‘hard working team player that enjoys a personal challenge’ you use “team player”, “hardworking” and “likes a personal challenge” in your statements about yourself.

Practice writing your resume at orglearn using the free blank resumes by using the free blank resume form

Ric orglearn