As in selling anything the ‘buyer’ is looking for the benefits you bring. To make a benefit statement you need to write down a full “FAB” statement to make sure you are actually listing the benefit you are offering. The best way to do this is to start with a (F) feature which turns into an (A) advantage that finally delivers a (B) benefit.
Example: Your Feature may be say, “Fred holds a full XYZ (whatever it is where you live) drivers license which means he can (Advantage) operate all vehicles in your fleet / production facility (giving the Benifit of) removing the need for additional/temporary drivers for a wide range of operations.
Another example could be: Mary has two degrees (F) which gives her (B) a solid level of knowledge in both discipline X and discipline Y which will assist (now the Benefit) in the overall integration of the organization’s functions and reduce the possibility of interdepartmental tensions.
These types of “FAB statements” help convince the potential employer that you have the competencies that it takes to be both successful in the new position and in your ongoing career with the company. Of course the benefits must relate to the desired ‘attributes’ or ‘skills’ listed in the ad you are responding to.
Use ‘formal’ language and short crisp well structured sentences – easy to read absorb.
Use subheadings – they help the overworked hiring manger find what he/she is looking for quickly.
Use simple and clear typefaces – I think “Arial” is great.
Do not use jargon or abbreviations, check the spelling at least three times…. and have someone check your grammar.
Use statistics to quantify your responsibilities, job tasks and achievements. Examples: “managed a department of twelve people”, “was responsible for a sales budget of eight million dollars” or achieved production growth of 88%. Numbers will create vivid images in the reader’s mind that will be more likely stick.
A well written ‘generic’ resume is a great start however when applying for a job interview you must use the appropriate words and statements. So how how do you find out which words will get the attention of your reader. This is easy… just use as many words and statements, in your introduction, from their ad as you can. Example if they say they are looking for a ‘hard working team player that enjoys a personal challenge’ you use “team player”, “hardworking” and “likes a personal challenge” in your statements about yourself.